Cookie Policy

This Cookie Policy explains how Business Growth Academy Ltd ("Business Growth Academy", "we", "us", or "our") uses cookies and similar technologies on our website. It also explains how you can control cookies through our cookie preferences tools and your browser settings. This Cookie Policy supplements our Privacy Policy, which describes how we handle personal data more broadly.

For clarity: cookies are small text files stored on your device. Similar technologies include pixel tags (also called tracking pixels), conversion tags, and server-side event signals that can be used to measure usage and advertising performance. Where these technologies involve personal data, we treat them in line with UK GDPR and applicable UK privacy rules.

1) What are cookies?

Cookies are small text files that a website places on your device when you visit. Cookies help the site remember useful information such as your preferences, whether you are logged into a session, and whether you have already made a cookie choice. Some cookies are set by us (first-party cookies). Others are set by third parties whose tools we use (third-party cookies).

2) Types of cookies by lifespan and origin

Cookies can be grouped in a few practical ways:

• Session cookies are temporary and expire when you close your browser. They are often used for basic site functionality and security.
• Persistent cookies remain on your device for a set period or until you delete them. They are typically used to remember preferences or recognise a returning browser.
• First-party cookies are set by this website’s domain.
• Third-party cookies are set by other domains (for example, analytics or advertising providers) and can help measure performance and attribute conversions.

3) Cookie categories we use

We use three cookie categories. Your choice is stored in the cookie_consent cookie, and you can update it at any time using the “Manage cookie preferences” link in the footer.

A) Essential cookies (always active)

Essential cookies are required for the website to function reliably and securely. These cookies do not require consent because they support core functions such as session continuity, security, and remembering your cookie choice. If you block essential cookies, some parts of the site may not work as intended.

B) Analytics cookies (optional; consent required)

Analytics cookies help us understand how visitors use the site so we can improve structure, navigation, and content. When enabled, we use Google Analytics 4 (GA4) with IP anonymisation to measure aggregated usage patterns, such as which pages are visited and how long visitors spend on them. We use analytics data to improve the learning experience, not to identify you by name.

If you do not consent to analytics cookies, you can still use the site normally. Analytics data retention is typically 14 months in GA4 (configurable within Google’s settings).

C) Marketing cookies (optional; consent required)

Marketing cookies are used for advertising measurement and remarketing. When enabled, they help us understand whether an advertisement resulted in a visit or enquiry and allow us to show relevant messages to people who have visited the site. We may use Google Ads and Meta technologies for conversion attribution, remarketing audiences, and campaign reporting.

Marketing cookies are not required to access our content. If you choose “Reject Non-Essential”, we will not activate marketing cookies, and we will attempt to remove certain advertising cookies that may already exist on your device.

4) Cookie table

The table below lists the cookies commonly associated with our website categories. Some third-party cookies may only appear when you have provided consent and those third-party tools are activated.

5) Third-party providers

Where enabled by your consent, we may use the following providers to deliver analytics and advertising services:

• Google LLC (Google Analytics 4, Google Ads, Google Tag Manager): measurement and advertising attribution. Privacy information: https://policies.google.com/privacy
• Meta Platforms, Inc. (Meta Pixel and related tools): advertising measurement and remarketing. Privacy information: https://www.facebook.com/privacy/policy
• Cloudflare, Inc. (content delivery and security): may process network identifiers such as IP address to protect the site and reduce abuse. Privacy information: https://www.cloudflare.com/privacypolicy/

We do not permit these providers to use site data for their own independent commercial purposes.

6) How to manage cookies

You can manage cookies in several ways:

• Cookie preferences panel: use the “Manage cookie preferences” link in the footer to open the cookie controls and update your choices.
• Browser settings: most browsers allow you to delete cookies and block some or all cookies. The steps vary by browser and device.
• Opt-out tools: you can use provider controls such as https://tools.google.com/dlpage/gaoptout, https://adssettings.google.com, https://www.facebook.com/adpreferences, and https://www.youronlinechoices.eu.

If you choose to block cookies through your browser, remember that essential cookies may be required for some features to work properly. Your choices are device- and browser-specific, so you may need to set preferences again if you switch devices or browsers.

7) Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or how the site operates. We will update the “Last Updated” date at the top of this page when changes are posted.

8) Contact

If you have questions about cookies or privacy, contact us:

• Legal entity: Business Growth Academy Ltd
• Address: 1 Mark Square, London, EC2A 4EG, United Kingdom
• Email: [email protected]
• Phone: +44 20 3761 9128